
Protect threatened plants in the wild from the many threats to them, of which habitat loss and climate change are central.
Plants are the foundation of all life on Earth. Yet, countless species face extinction due to habitat loss and climate change. Oya is a Geneva-based non-profit dedicated to halting this loss by making plant conservation accessible, engaging, and impactful. We believe that by connecting people with the stories of these incredible species, we can inspire a global movement for their protection.
At Oya, we achieve our mission through interconnected programs that empower individuals to learn, contribute, and advocate for plant conservation. Our unique approach seamlessly connects knowledge, citizen science, and creative expression to create a powerful loop of awareness and support.

The Oya Portraits empowers you to observe and document individual threatened plant species in their natural habitats. Your contributions build a living record that supports scientific research and monitoring efforts, directly informing conservation strategies and inspiring our art.

Dive into our free educational resources, grounded in science from organizations like IUCN and Botanical Gardens Conservation, among the many. From plant biology basics to in-depth species profiles, the Oya Learning Hub offers engaging content for all ages to understand why plants matter and the critical role they play in our ecosystems.
Every country on Earth has a threatened plant that almost nobody knows about — a scientific name and a conservation status, but no face, no story, and no global audience. The Oya Country Project changes that. Working in partnership with botanical gardens around the world, we identify one threatened plant per country, commission an original artwork through a free and open international art competition, and place that artwork at the heart of our conservation programme. The funds raised support both the partner garden's research and Oya's ongoing conservation work.
One country. One plant. One artist. Real conservation impact.
Our first country partnerships launch in September 2026 — more coming soon.

Oya operates as a Swiss non-profit Association, partnering with leading conservation organizations like the International Union for Conservation of Nature (IUCN) and Botanical Gardens Conservation International (BGCI). Our work aligns with global frameworks, ensuring our efforts contribute to a coordinated, worldwide impact. We are committed to transparency and effective action in conserving plant diversity.
General enquiries: Questions about our mission, projects or programmes? Drop us a line — we aim to reply within five working days.
Partnerships and collaboration: If your organisation, foundation or initiative aligns with Oya's work, we'd love to hear from you.
Geneva, Switzerland
Know that the fate of plant life is as important as all the endangered animals we hear about. Pearls of wisdom always stand the test of time. Thank you Prince Ea and National Geographic for reminding us of what can happen in 3 seconds!
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