Conserving Plantae


Oya is a Swiss non‐profit Association focused on the development and delivery of plant conservation education and communication.  It operates as an educational resource center, promoting the need to protect, preserve and conserve threatened plantae from around the world. 

We are one the many actors concerned with the life of plants, climate and environmental ecosystems and their changes. We partner with conservation organizations to support their research and assessment efforts, especially those cataloguing the most threatened species, especially the vulnerable, endangered and critically endangered plants.


Conservation for the Next Generation is for us to lead the way for those that come after.

Our principal partners are the  Botanical Gardens Conservation International (BGIG) and the International Union for Conservation for Nature and Natural Resources (IUCN).

The IUCN Red List of Threatened Species™ provides taxonomic, conservation status and distribution information on plants, fungi and animals that have been globally evaluated using the IUCN Red List Categories and Criteria. Oya is concerned with the life of plants facing a higher risk of global extinction, namely, those listed as Critically Endangered, Endangered and Vulnerable.  

With OyaTees, we create unique fashion and accessories for each man, woman and child.  We use The Red List of the IUCN as our main resource in guiding the creation of our products.

Meaning of the word OYA: "Igne Oyasi" is the Turkish phrase for embroidery on the edge of a garment (Turkish needle lace embroidery/lace flowers).  When first conceptualising the desire to promote plant conservation, we looked at this ancient art, traditional means of representing flowers. Ignesi Oya scarves with flowers had meanings for brides and ..... We took this wonderful tradition and blew it up to create Oya, a platform for plant conservation.

Oya, Conservation for the Next Generation! is a non-profit Association governed by its statutes and, secondly, by Articles 60 et seq. of the Swiss Civil Code. It is neutral politically, and non-denominational.